STRATEGIES TO BOOST LIQUIDITY: A WORKSHOP FOR SMALL & MID-CAPS COMPANIES

The discussion was moderated by Greg Falesnik, CEO of MZ Group, and featured expert insights from Shannon Devine, Partner at MZ North America; Sam Rubin, CEO of LightPath Technologies (NASDAQ: LPTH); and Jared Schramm, Managing Director of Investment Banking at Lake Street Capital Markets.

Throughout the session, the panel explored the importance of liquidity for public companies—particularly those in the small and mid-cap space. They emphasized that strong, consistent trading volume is critical not only for increasing investor confidence and company visibility but also for enabling access to capital and M&A opportunities, especially in periods of market uncertainty.

A key takeaway from the conversation was that sustainable liquidity cannot be achieved through short-term marketing tactics alone. Instead, it requires a disciplined and strategic approach to investor relations, grounded in transparency, clear messaging, and ongoing engagement. The panel warned against relying solely on digital awareness campaigns or paid promotions without proper alignment with the company’s IR narrative, as these can lead to volatility and mistrust in the market.

Retail investors were also highlighted as an increasingly influential audience. While they can play an important role in driving daily trading volume, outreach efforts to this group must be thoughtful, compliant, and well-integrated with the broader investor strategy. In addition, the panel underscored the value of high-quality research coverage, pointing out that one credible and engaged analyst can have a greater impact on perception and liquidity than multiple shallow reports.

The discussion concluded with a clear message: improving liquidity is a long-term process that requires consistency, credibility, and a clear story. Companies willing to invest in strategic IR now will be better positioned to grow their market presence and attract long-term shareholders in the future.

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About MZ

MZ Group is the world’s largest independent provider of investor relations (IR) solutions and a recognized leader in the field.

Founded in 1999, MZ has published over 2,500 IR websites and currently supports more than 800 companies and investment funds across 12 stock exchanges.

With a mission to empower IR strategies, MZ combines cutting-edge technology with outstanding customer service to deliver impactful solutions and build lasting partnerships.