Although the primary role of the IR department is to communicate with investors, being able to convert one-way conversations into dialogues is where the true strategic value lies.

Investor feedback is valuable for the Company’s managers and provides a direct answer to how the company is perceived by the market. By providing details on investor concerns, IR teams can help the board of directors to gain a better sense of how the company’s strategy is being perceived (planning and execution), allowing for adjustments along the way that ensure long-term success and keep investors satisfied in the short term.