On this week’s episode of the IR Update, we received Mick Readey from GSK. As a former sell-side analyst, Mick has excellent insights on how to manage shareholders’ expectations. First, he describes the company’s growth plans for the upcoming years and the importance of communicating them consistently,  setting goals, and revisiting them periodically.

Mick also describes the diversification of his shareholder base and how he manages the needs of every investor, from the ones with deep business knowledge of his industry and products to the ones only focused on the financials.

Mick reviews how innovation, sustainability, and technology are a big part of investor relations and gives insightful information to professionals new to IR.